First impressions count. The more impact a homepage has, the better. That's why our designers have put together a quick list of things that your school's site ought to have!
1) Consistent design.
Consistency in design will give the end user a seamless experience when jumping from page to page. Things like using the same font type, font size & headers can add a real sense of professionalism to your website. A good colour scheme and correctly positioned logos will give your site a sense of identity.
2) High Quality Images
One of the most visually effective aspects of any website, is the imagery. In the past 5 years, we have seen a paradigm shift from Vector based design to the use of high quality photos; this has become more accessible due to the rate at which the technology in mobile phone cameras has improved.
3) Simplify your written homepage content
Written content should always be precise; no waffle. Nobody wants to open a site and see oodles of text, it looks daunting. A 'wordy' homepage will almost certainly decrease traffic to the site.
4) Social Media integration
Social media and schools have had a love hate relationship from the outset. However it doesn't have to be this way. Social media can be a brilliant tool for engaging with the student body. Not only does it utilise a platform which students are comfortable with, it is perfect for quick & easy dissemination of timely information.
5) Optimise your website for all devices
Around 60% of all traffic to our school websites come from mobile devices (Smartphones & Tablets). That is going up and up with the increased availability of low cost smart-devices. This is why, a well optimised website, is so important! Your school site should be as striking on a phone as it is on a desktop computer. Ensuring the most important content is available with the least resistance possible will help give the user an impressive mobile website experience.